Website Conversion Rate

Calculate your website conversion rates with our free website conversion rate calculator. Learn how to improve user experience. Generate more conversions.


Current Conversion Rate


Current Total Sales


Current Sales per Visitor


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Website Conversion Rate – how it works

Conversion rate is one of the most valuable metrics for your website. Understanding your conversion rate is the starting point for understanding the activity of your customers and how you can improve your sales. Use this calculator to find out your conversion rate, total sales, and sales per visitor. This information will help you understand how effective your website is at selling your products and what your customers are spending. Continue to check these numbers as you improve your website and marketing to see if your efforts are paying off.

User conversion rate vs session conversion rate

We’ve presented you with your user conversion rate, which is different to the session conversion rate that you might see in your Google Analytics (also known as ecommerce conversion rate). Session conversion rate works out conversion rate by dividing conversions by the number of sessions, rather than the number of users.

Why is user conversion rate higher than session conversion rate?

We People may browse your website in multiple sessions. You will have fewer users than sessions, so you will be dividing your transactions by a lower number (users) which will give you a higher percentage, therefore showing you a higher conversion rate. If somebody browsed your website in 3 separate sessions within a week, and converted in one of those sessions, then your session conversion rate would be 33%. But if you were measuring by users, then your user conversion rate would be 100% because it’s only counting the user once.

Why should I use Website Conversion Rate ?

You should use user conversion rate over session conversion rate when you know people are browsing for a product over multiple sessions (like shopping on an ecommerce website), rather than for a business which accepts a lot of repeat orders over a short amount of time.

How do I improve my user conversion rate, revenue, and profit?

If you have used the calculator and have seen how much extra revenue and profit you could make from increasing your conversion rate, then the next step is to understand your audience better and find out how your website is performing.

  • Fix your analytics setup
  • Find the bugs and broken things and fix them
  • Collect qualitative and quantitative data on user behaviour
  • Use this insight to create testable hypotheses
  • Test your hypotheses and continually learn and iterate 

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